One US survey estimates intoxicated consumers have generated $77 billion a year.
Today marks 12 months since the fugitive father was shot dead in a confrontation with police, nearly four years after taking his children into hiding in King Country bush.
While the documentary LOMU has united Jonah fans, old wounds continue to fester, with his mother still at odds with his widowed wife Nadene.
The Kiwi will get a third race weekend behind the wheel of a Red Bull as the series moves on to Spain.
