Prime Minister Jacinda Ardern was in Taranaki on Friday, trying to encourage those in the region to get vaccinated ahead of Super Saturday.
The region's jab uptake is among the lowest in the country, and while numbers have picked up, it's not happening quick enough for the Government.
Taranaki has had several brushes with Covid and got off lightly, but just 76.3 per cent of the eligible population have had their first jab.
Ardern began the day at a New Plymouth bowls club, before heading to Eltham, 60 kilometres away.
Rural communities like this are lagging behind in the vaccination rates.
The message given - don't wait and take the risk, Delta is not just an Auckland problem.
"It has been growing faster than anyone would like to see," Ardern said.
"What's critical for us is we know that we can continue to contain it and control it if everyone supports the effort by continuing to follow the restrictions."
More than half the 71 new infections on Thursday were Māori, and the race is on to close the gap.
The rugby club at Ohaewai in Northland is serving ice cream and coffee along with Covid jabs.
"Across Te Tai Tokerau we've seen rates double in vaccination this week compared to the past seven days as well so while there is the gap we need that time to catch up," local practictioner Dr Mataroria Lyndon said.