Homegrown set for Hamilton encore in 2027 after successful move

Jim Beam Homegrown will head back to Hamilton in 2027, with organisers confirming the festival will again take over Claudelands Oval after a successful return to the city.

Festival chief executive Andrew Tuck announced on Monday the all Kiwi music event will be held in Hamilton on April 3, 2027.

"We always believed Hamilton was the right move for Homegrown, and last year proved it," Tuck said.

"There was a real energy from the city, the fans, and the artists. Locking in 2027 is about building on that momentum and continuing to grow something pretty special in the Waikato."

The 2026 event attracted about 25,000 people and delivered a significant boost to the local economy, according to organisers.

Tuck says the move north from Wellington's waterfront allowed the festival to scale up in ways that weren't possible previously.

"Hamilton gives us the room to go bigger," he said.

"What we delivered last year was just the beginning. The space, the layout, and the support from the city allowed us to take Homegrown to another level. We've got bigger plans for 2027."

The 2026 event attracted about 25,000 people and delivered a significant boost to the local economy, according to organisers.

Jim Beam Homegrown — New Zealand's largest all Kiwi music festival — will once again feature multiple stages, a genre spanning line up and a full festival experience in a single location at Claudelands Oval.

"Homegrown has always been about more than just music," Tuck said.

"It's about bringing people together. You show up with your crew, and by the end of the day, you've got a few more."

Loyal fan registrations will open at 7pm on April 27, giving early access to a limited allocation of tickets. Loyal fan tickets go on sale from 8am on May 5, timed to coincide with New Zealand Music Month.

"As we head into our 19th year, backing Kiwi music is still at the heart of everything we do," Tuck said.

"Releasing our first loyal fan tickets during New Zealand Music Month is a chance to celebrate the industry we're part of and the people who've supported us along the way."

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