It comes the day before the the Government will reveal its spending plans for the next financial year in the Budget.
There also seems to be a specific day to avoid heading to the pump.
From today the grocery giant is set to lower and freeze prices on around 100 items in its stores across New Zealand.
The former MP feels the "supermarket barons will continue to spirit away profits year by year" otherwise.
It comes after competitor Countdown last week announced a price freeze on over 500 items.
National's leader is calling for the implementation of the Commerce Commission’s recommendations.
"This is a real issue for New Zealanders and people are paying a lot," the Commerce and Consumer Affairs Minister said.
Analysts are at odds over whether the Budget will do enough to help those struggling with rising costs.
Customers will find the price on staples such as tinned tomatoes, butter, cheese, sugar, flour and some vegetables won't be shifting.
But the country's biggest bank sees challenges ahead amid rising inflation and interest rates.
The Reserve Bank says high house prices, the war in Ukraine and the Omicron outbreak, mean risks to the financial system have increased.
"We wouldn't do it ourselves so the answer is to create more fairness in the system," the National Party leader said.
United Fresh president Jerry Prendergast said inflation is crippling the industry.
Wiremu Bayliss would usually budget between $150 to $200 for his weekly grocery shop - but's that's risen dramatically.
A large increase in the consumer price index figures had been anticipated.
Economist Bernard Hickey says more could be done for Kiwis to help reduce soaring cost of living prices.
The Salvation Army's Ana Ika says the current financial climate is having real consequences for those on limited incomes.
Economists are predicting about a 7% lift for the annual rate - the highest since June 1990.
Top independent economist Shamubeel Eaqub told Seven Sharp all Kiwis are feeling the pinch.
One couple say they had to choose between getting trapped in debt in New Zealand or experiencing the world.