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Eden Park sells naming rights, according to report

October 5, 2020
General views - Blues and Hurricanes teams line up before the Investec Super Rugby Aotearoa match, between the Blues and Hurricanes held at Eden Park, Auckland, New Zealand. 14 June 2020 Photo: Brett Phibbs /

Auckland's Eden Park is reportedly in for a name change after selling its naming rights.

The iconic sporting venue has sold its naming rights to ASB Bank, According to Newshub.

It's unclear what the park will now be named, but the report says Eden Park will be renamed in time for the second Bledisloe Cup test on October 18.

The rights have likely been sold to ease financial pressure from the Covid-19 downturn.

Eden Park began as a cricket ground in 1903 and has since hosted major sporting events including two Rugby World Cup finals.

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