Kiwi activewear company Hine Collection smashing stereotypes

July 29, 2020

Miria Flavell’s Hine Collection features Māori and Pasifika models of all shapes and sizes, and is standing strong in a crowded activewear market. (Source: Other)

When Miria Flavell decided to launch the Hine Collection activewear company two years ago she was told it wasn’t going to work because of the overcrowded market and too much competition.

But as Marae's Shilo Kino reports, Miria stuck to her guns and has proved them all wrong, including developing a bold advertising strategy that includes Māori and Pasifika models of all shapes and sizes. 

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