Air New Zealand has launched a new safety video today, this time bringing endangered New Zealand birds to the centre stage.
The video features young girl Janey, who helps fly a lost takahē to his new home.
It visits the Murchison Mountains in Fiordland, Tiritiri Matangi island off Auckland and Sanctuary Mountain Maungatautari in Waikato, locations where wild takahē can be found.
Air New Zealand says the video was made in conjunction with the Department of Conservation.
Air NZ brought in surf stars for the ad which was filmed at Raglan. (Source: Other)
"While it’s lighthearted on the surface, it conveys a really important message – our native birds need our help," global brand and contenting marketing manager Jodi Williams says.
"Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis."
You might have a sense of deja vu when you watch Air NZ's latest safety vid. (Source: Other)
Department of Conservation threatened species ambassador Nicola Toki says New Zealand's native species are part of our identities as Kiwis.
"The reality is, a huge number of our species are on the fast track to extinction. We’ve already lost 50 species of birds since humans arrived in New Zealand, and each year up to 25 million native birds are killed by introduced predators," she says.
Air New Zealand has released a Hobbit-themed safety video ahead of the release of the final film in the trilogy. (Source: Other)
"Protecting our native taonga is a massive challenge, but one all Kiwis and businesses can be part of, by doing things like purchasing backyard traps and getting behind their local community groups."
The video is considerably toned down to the last safety video, released ahead of the Rugby World Cup.
The new video comes at a time of uncertainty for the national carrier. (Source: Other)
It featured current and former All Blacks, as well as Suits star Rick Hoffman, but was criticised as "extravagant" .
The video before that was even more maligned - a rap video featuring actor Julian Dennison , which was swiftly pulled and replaced with the more tolerated 'Summer of Safety' video.
Matty McLean wasn’t also the biggest fan of the hip-hop inspired inflight video – “I hate it”. (Source: Other)
The new safety video released today, A Journey to Safety , will be rolled out across Air New Zealand's domestic and international fleet from today, the airline says.
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