Air New Zealand is preparing to start the design process for a new uniform for the company's cabin crew and airport staff.
The Kiwi airline announced today it is inviting a selection of local designers to submit proposals for the new uniform with Dame Trelise Cooper, who designed the current clothing, part of the group.
Air New Zealand General Manager for Global Brand and Content Marketing Jodi Williams says while Dame Trelise's current uniforms are among the most recognisable in aviation, the company is excited to see what aspects of New Zealand can be represented going forward.
"We see this as an exciting opportunity to take a step back and really consider where our business is heading and what our uniform might look like in the future," she said.
"For example, will exclusively male or female uniforms always be relevant?"
Ms Williams says the iconic pink, green or blue uniforms currently worn by staff have stood out since their launch in 2011 but it’s important to remain fresh and keep looking to the future.
"Dame Trelise’s current uniform is loved by our staff and we are committed to ensuring the next one meets the same high standard.
"The successful design will capture the New Zealand spirit and Air New Zealand brand and be something our people feel proud to wear."
The new uniform is expected to be rolled out in 2021.
A review of the Air New Zealand pilot uniform will commence after the cabin crew and ground staff uniform process is completed.
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