Lion NZ has issued a recall for Steinlager brand Ultra Low Carb beer after it was mislabelled as alcohol free.
The recalled brews were in fact 4.2% alcohol by volume.
The affected batch – made up of 2538 cases – comes in 24-packs of 330ml glass bottles with a best before date of 21/10/26.
"We have identified through a consumer complaint, an error in a production run resulting in clear bottles containing Steinlager Ultra Low Carb beer ABV 4.2% incorrectly labelled as Steinlager Alcohol Free, being sold in Steinlager Ultra Low Carb 24-packs. Cases may contain a mix of clear bottles with labels for both products," a Lion spokesperson said in a statement this evening.
Correctly labelled Steinlager Alcohol Free is sold in green glass bottles.
"Consumer safety is our highest priority and we want to sincerely apologise to customers and consumers for any distress or concern caused.
"We will be conducting a full investigation to identify how this error occurred and will be putting steps and processes in place to ensure it does not happen again."
New Zealand Food Safety deputy director-general Vincent Arbuckle said people avoiding alcohol "should not consume this product".
"They can return it to the place of purchase for a refund."
The affected products are sold at retailers and hospitality businesses nationwide. They have been removed from store shelves and have not been exported.
Anyone who has consumed the product and is concerned for their health has been advised to contact their health professional or call Healthline on 0800 611 116 for free advice.
"As is our usual practice, NZFS will work with Lion NZ to understand how this happened and prevent it recurring," Arbuckle said.
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