Griffins has announced the return of the Cookie Bear mascot to their biscuit packaging – bringing the bear out of a year-long hibernation.
Cookie Bear was retired in March 2025 in an effort to make clearer packaging.
However, in the months following his removal, Griffins said New Zealanders had "made themselves heard" on the matter.
"Many New Zealanders spoke about Cookie Bear as more than just packaging. People described him as part of their childhood, a familiar face in the kitchen cupboards, and a small but steady presence across generations," said a Griffins spokesperson.
Cookie Bear had been the face of Chockie Chippies, Hundreds & Thousands, Stripes, and Shrewsbury for more than 57 years before his removal.
"Griffin's is proud to say that thanks to New Zealand, Cookie Bear is back, and he's here to stay."
On Facebook, Griffins said it was clear the bear had been missed, and he would be returning to packets over the coming weeks.
"Keep an eye out - he's on his way."
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