Prince Andrew's popularity rating among the British public is now just 13%, according to an online survey by polling company YouGov.
The poll shows he is disliked by 73% of those surveyed, while 10% felt neutral towards him.
And that sentiment was backed up by people 1News spoke to on the streets of London today.
New revelations in Virginia Giuffre memoir pile pressure on Prince Andrew - watch on TVNZ+
Pressure on Prince Andrew has continued to build after he last week announced he would stop using the Duke of York and other honours bestowed on him. He is facing renewed scrutiny of his relationship with convicted sex offender Jeffrey Epstein and claims from Virginia Giuffre that she was forced to have sex with the prince three times from the age of 17.
The majority of people 1News spoke to in central London largely supported Prince Andrew being stripped of his titles.
One woman said: “I think nobody should be above the law and I think there’s enough evidence there in terms of who he was associated with for investigations to be warranted. I think it’s unfair and I think in a democratic country we need justice to be upheld.”
She added the Government needs “to do better”.
“If someone does something wrong, no matter who you are, I think that needs to be called out on all levels.”
Another woman said Prince Andrew should “admit his guilt” and said the Government should act to strip his titles, but added there are other problems in the UK that the Government needs to prioritise.
One man said that people tend to “pile on” someone without confirmation of wrongdoing. “We just have this mentality in the world today, when you want to bring someone down, there’s no stopping until the worst thing ever could happen.”
Another man said the “rules apply to everyone” and Prince Andrew should be investigated about the sexual allegations from Giuffre.
'Govt guided by royal family'
YouGov, an international research website, also asked participants: Would you support or oppose Prince Andrew (Duke of York) being stripped of his dukedom?
The results showed 63% of those surveyed strongly support Prince Andrew being stripped of his dukedom, while a further 17% of the 6691 people from the UK surveyed somewhat support the move.
The UK Government has said it won’t remove Prince Andrew’s titles unless requested by King Charles.
"We would be guided by the royal family in this and I imagine the royal family would want Parliament to continue to dedicate our time to our wider legislative programme, but we will be guided by the monarch,” the UK's minister for women and equalities Bridget Phillipson told the BBC.
The YouGov data from today shows 55% thought it was a decision for the King on whether Prince Andrew should keep his remaining royal titles, while 26% said it was a decision for Parliament. A further 19% didn’t know.
The Scottish National Party has put forward a motion for the UK Government to introduce legislation immediately to strip Prince Andrew of all his titles.
1News Europe Correspondent Kate Nicol-Williams showed Breakfast the posthumously published memoir from Prince Andrew's accuser. (Source: Breakfast)
Andrew is a prince from birth and then received the Duke of York title from his mother, the late Queen Elizabeth, when he married his now ex-wife Sarah Ferguson.
It’s been reported he can only have his prince title removed if the King authorises this with a legal document called a “Letters Patent.”
Last week, Prince Andrew issued a statement saying the “continued accusations” distract from the work of King Charles and the royal family.
He said the decision to stop using his dukedom was made after discussions with the King and his immediate and wider family. It’s understood the issue was discussed with Prince William.
"I have decided, as I always have, to put my duty to my family and country first. I stand by my decision five years ago to stand back from public life," he said. "With His Majesty's agreement, we feel I must now go a step further. I will therefore no longer use my title or the honours which have been conferred upon me. As I have said previously, I vigorously deny the accusations against me."
The claims against Prince Andrew were covered in full in Giuffre’s posthumous memoir, which was officially published today. Giuffre committed suicide earlier this year.
He has “categorically” denied the claims and says he can’t recall ever meeting the woman. He claims a photo of the pair, published by UK media in 2011, was doctored.
It’s understood stripping the prince of his titles officially would require an act of Parliament.
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