The price of gold has hit an all-time high, with investors and shoppers alike snapping it up in large quantities.
The precious metal hit a record $2365 per ounce – a 9% rise in the past month.
CMC Markets general manager Chris Smith said gold is "certainly in a sweet spot at the moment".
"It's up 30% in the last year, having a very strong year – up 16% for the year so breaking all-time highs."
The price means Kiwis are cashing in their own golden treasure in the hopes of a hefty profit.
Westende Jewellers owner Andrew Kelso said while an old, heavy gold bracelet may have previously fetched $1000, it would now be worth $1300 to $1400.
"It makes a significant difference to what they get back," he said.
US retail giant Costco has been stocking its shelves with bullion. Last month, it pulled in up to $330 million in sales of its 1oz gold bars.
Demand is sky-high in New Zealand too.
“We have had some larger bullion purchases and jewellery purchases where people have expressed that they're looking at it as an investment,” Kelso said.
And with an anticipated drop in interest rates and global uncertainty — experts are predicting it may still shine even brighter.
“I think gold will stay quite buoyant over the next year – we’ve got elections on the horizon offshore, we've got continued concern with geopolitical events. That will keep gold elevated,” Smith said.
However, Kiwis are being urged to have a think before cashing in their precious family heirlooms.
“It’s certainly on a steep curve up but it could just as easily go the other way,” Kelso said.
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