In a world where Taylor Swift reigns supreme, her influence extends far beyond the charts. Dubbed 'Swiftonomics', her impact on the economy has become the stuff of legends.
1News breaks down the Aussie leg of her 'Eras Tour' and how it's shaking up the financial landscape.
Melbourne madness
Melbourne, known for its love of sport and entertainment, has been swept up in Swift fever.
With a staggering 86,000 fans expected each night at the stadium, it's no wonder tickets have been flying off the shelves faster than you can say "Shake It Off”.
In fact, ticket sales have surpassed the entire population of Tasmania, ringing in at a whopping 620,000.
Tickets, fans, and hotel rooms - 1News Australia correspondent Aziz Al Sa'afin takes a look at some of the figures involved in Taylor Swift's Aussie tour. (Source: 1News)
But it's not just the ticket sales making waves. The economic impact is hitting hard, with around $126 million generated in revenue, making Taylor Swift a financial force to be reckoned with.
More than 80% of Melbourne's hotels are booked out, with one hotel alone ordering 2,000 bottles of bubbles – no "Champagne Problems" there.
Sydney sensation
Heading up the coast to New South Wales, the excitement only continues to build into next week’s Sydney leg.
With 82% of hotels booked out and rooms commanding prices of more than $1,000 a night, it's clear that Swifties are willing to splash out - and who can blame them?
Accor Stadium is preparing for a monumental turnout of 300,000 fans across four nights, proving once again that Taylor Swift knows how to draw a crowd.
Organisers claim it is the biggest event since the 2000 Summer Olympics, and to put it into context, it is like four NRL Grand Finals back to back.
Swiftonomics in action
But it's not just venue managers and hoteliers reaping the rewards. Ordinary every day Aussies and Kiwis are cashing in too. With an expected $60 million spending spree on merchandise alone, Swift's visit is estimated to boost taxpayer coffers by up to $220 million.
Catching flights, not feelings
Thousands of Kiwis will be flocking across the ditch to catch a glimpse of the superstar in action. To meet the overwhelming demand, airlines are pulling out all the stops.
Qantas has stepped up its game, selling an additional 11,000 seats for Sydney alone.
Meanwhile, Air New Zealand has joined the fray, adding 2000 extra seats and scheduling 14 additional flights, each bearing the flight number "NZ1989".
Clearly not just a pop sensation, but a financial powerhouse, shaping the economy one concert at a time.
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