Hellers has released new sausage flavours in collaboration with Bluebird chips, just in time for barbeque season.
The company's marketing manager Brydon Heller told 1News its Rashuns and Burger Rings flavours launched today.
He said the Hellers team were tasting potential new flavours when one reminded them of the classic Kiwi chips.
"I said 'does that taste like a Rashun to you?' And then that got us talking, we thought doing a Rashuns collab with Bluebird would be pretty cool."
Heller said it's been interesting to see other Kiwi brands do collaborations, and after having done a couple themselves, the team got in contact with Bluebird.
"We actually had a honey-baked ham chip a few years ago, so we thought hey let's reach out and see if they're keen and then they mentioned Burger Rings, so we just started from there and it's been really cool."
Heller said the company's had a "great response' from the public today. "It's something new and different in the sausage category so it's had a bit of a buzz."
He said no actual Rashuns or Burger Rings chips go into the sausages, but they use a similar taste and flavour profile.
"It's more around the spices and seasonings, we've been backwards and forwards with Bluebird and got them to sign off on the flavours.
"Like in our campaign we've got coming out, it's all about when great mates meet up, it's talking about a couple of iconic Kiwi brands in the entertaining scene, especially now with it being barbeque season."
Heller said the sausages are limited edition for summer, but they may look to extend it if they prove popular.
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