A Whakatāne petrol station worker sustained a small cut to his finger after getting into a "scuffle" with an armed robber.
On Saturday, a masked offender entered Caltex Whakatāne on Commerce St holding a knife.
They jumped over the counter, demanding cigarettes and cash, threatening the worker.
Detective Senior Sergeant Paul Wilson said at one stage a "scuffle" broke out between the pair, leaving the worker with a small cut on his finger.
Police want to identify the offender, who was captured on CCTV wearing a grey mask with teeth printed on it. They were also wearing a puffer hoodie, which Wilson described as "distinctive".
"We are confident someone in our community can identify this individual."
Anyone with information can call 105, quoting file number 211120/8158.
Information can also be provided anonymously to Crime Stoppers on 0800 555 111.
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