The impact photoshopped pictures are having on the next generation is causing concern, with Kiwi social media influencer Jess Quinn calling for transparency around airbrushed images.
The Instagram star is calling for a law to require a disclosure on all commercially used images that have been photoshopped.
"It's so hard for young people growing up, they're feeling uncomfortable in their own skin because they're comparing themselves to something that doesn't exist," she said on TVNZ1's Breakfast today.
"These young kids are thinking this is the way they should look because it's what they're seeing everywhere. It's creating these false expectations about what's real and what's not."
Last year, Ms Quinn did a photo shoot with a women's magazine and was initially happy with the published images - until she discovered they had been photoshopped .
The model and healthy-living advocate speaks with Carolyn Robinson. (Source: Other)
"I got another email through with some untouched images," she said at the time. "It wasn't until I saw those images that I actually realised that the original images that I'd been sent had been touched up."
The experience was unsettling, she said this morning. The petition that resulted from the experience currently has garnered nearly 5000 signatures so far.
"This is a conversation around mental health and mental well being," she said.
She said recent changes in the industry was a reflection of people starting to "put their foot down".
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