Two men, who both live in vans and are both named Sam, are each taking new and rather different approaches to getting men to open up about their emotions.
Psychologist Sam O'Sullivan produces a documentary web series called Tough talk in which he talks to men about their issues. The programme is launching a second series.
And Sam Dowdall, The Barter Barber, uses barbering to provide a safe place for men to talk.
"We are just saying it takes courage to talk. We are redefining what it means to be strong," Mr O'Sullivan told Seven Sharp.
Mr Dowdall says guys know they need to talk.
"They know they need to do something. it's just they need someone else to come and give them a hand."
One year ago, the two Sams started on very different journeys.
"I travel around the country in my van talking to men about their stories of facing challenges," Mr O'Sullivan said.
"We seem to have this idea that men don't feel and don't talk. But they totally do. They just hide it."
Sam Dowdall says guys have always used the barber shop as a place they feel comfortable having conversations.
"And I learned that it can make people feel better by listening to them."
In return his customers give him whatever they can.
"Food and petrol. I think I got half a bag of chips once - from a guy who was driving a brand new Jaguar.
"I think it's always been part of the job. It just wasn't a focus until now."
Mr Dowdall says he doesn't counsel people, "I teach people to talk to each other."
"Doing it that way through barter means that socio-economics no longer come into play with getting access to this help," he said.
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