New Zealand's road toll has already hit the 100 mark in what is turning out to be a horror year on Kiwi roads.
Statistics from the Ministry of Transport shows that 100 people have already lost their lives on New Zealand road's since the beginning of the year to March 28. The staggering figure is 16 more than the same period last year.
The number was reached when 50-year-old Shane Patrick Bullock of Whanganui died in hospital on Monday, after a motorcycle crash in Porirua on Friday.
Last week a six-year-old boy died after a ute plunged down a bank in the Rangitikei District in the central North Island.
With traffic expected to be heavy as usual over Easter weekend, motorists are being urged to drive safely to avoid adding to the terrible road toll statistics.
New Zealand Police, the New Zealand Transport Agency, and ACC are reminding motorists that "road safety is everybody's responsibility".
Last Easter, poor driver behaviour and speed were the main contributing factors of crashes, says Assistant Commissioner for Road Policing, Sandra Venables.
"I would like to see everybody make it through the weekend safely," says Ms Venables.
A total of 380 people lost their lives in 2017 and 327 in 2016.
The highest recent road toll was in 2009, when 384 people died on the road.
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