The UFC will next year bid to lure British heavyweight Anthony Joshua into the octagon on a whopping deal worth $690m - according to reports out of the UK.
With Joshua set to take on Kiwi heavyweight Joseph Parker in a world heavyweight title unification bout on April 1 NZT, the Daily Telegraph writesthat UFC boss Dana White will be in attendance at the Cardiff fight in hopes of courting the undefeated WBA and IBF champion.
"In my opinion, right now, he is the most marketable guy in world boxing," White told media in Las Vegas last year, after another cross code switch for Irish UFC fighter Conor McGregor.
The undefeated Brit is shaping up nicely for the April 1 bout. (Source: Other)
Joshua has previously stated his interest in switching to mixed martial arts, telling Sky Sports UK that he'd consider the sensational move.
"A fight is a fight at the end of the day. So, yeah, man, I'd do it," Joshua said at the time.
Joshua's current contract with Eddie Hearn's Matchroom Boxing organisation still has one year remaining, meaning any prospective switch could come as early as 2019.
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