More footage has emerged of the all-in brawl at Pak 'n Save Mangere, showing multiple people involved in the fracas and numerous members of the public trying to break it up.
Foodstuffs has confirmed that security staff became involved when the fight broke out last night for unknown reasons.
Parents can be seen with young children watching as the grown men fight.
Police have confirmed to 1 NEWS that they were called at 9.10pm, and are investigating, but said most of those involved "had had dispersed by the time Police arrived".
"We would like to speak to anyone involved in the incident or those who may know who was involved," police said in a statement.
"Police are aware of cellphone footage taken of the incident and encourage anyone who filmed the incident to contact Mangere Police on 09 250 0500."
Pak'n Save External Relations Manager Antoinette Laird called the fight "completely inappropriate".
"It was a rather unpleasant experience for other shoppers," she said.
"According to the store no one was hurt, however, Police were notified and the incident is being investigated further."
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